Markethaus Musings

Detroit Auto Show Charity Preview

After chatting with Chrysler Group Execs, we took advantage of the clever, "can we take your picture and capture your personal info for future marketing" ploy at the Jeep display. What's not to like about marketing like that? Memorable stuff...

How does it work? Simple...collect personal info then email market to the list and, hopefully, viral market as we/they add friends to the distribution list. Smart marketing as long as it's not overdone. This is high touch, one to one marketing at its best. Had a nice offer from Jeff Bell to get the lovely Susan a deal on her next Jeep. Now that's real relationship marketing!