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Tuesday, January 11, 2005

 

Toyota To Overtake GM?

Who Will Be Number 1?

At yesterday's Autoshow events one of the topics of conversation was,

Will Toyota Overtake GM as the World's largest Auto Seller?
According to several sources, including GM executive Bob Lutz...this is a distinct possibility. A lot has been said about who will be number one and although there's some worry among local residents about not being home to the world's largest automaker, the trend has an air of inevitability about it. Toyota has been inching up on GM year after year, both in the US as well as international markets. GM still has a commanding lead in the US with market share in the high 20's.

How has this happened? A lot has been said about this as well. The answer lies, I think, in several areas:

You'll notice I didn't mention marketing or styling. I believe Bob Lutz once said something to the effect, "Let's hope that the Nissan designers don't go to work for Toyota." I hope I got that at least somewhat correct. Toyota has never been known for its styling. And, I would argue, they have also not focused on "break-through" advertising over the years. In other words, no Joe Isuzu or Janis Joplin/Led Zeppelin in their ads. Nonetheless, they have slowly but surely taken marketshare, year after year.

Toyota is not perfect. They have made their share of mistakes. But what you have to admire is when they make a mistake...they fix it. An example is in minivans. Chrysler invented them, rolled them out and owned the market. The Toyota introduction (the Previa) was wrong in many ways from a design standpoint. But as I mentioned yesterday, they put their toe in the water and fixed in the next generation. The current Toyota Sienna is as good as anything on the market. We know they are likely to delivery a high quality product so once the design and package (engine, transmission, interior and exterior proportions/design) are right, they start to take market share.


Comments:
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Help me Dude, I think I'm lost.

I was searching for Elvis and somehow ended up in your blog, but you know I'm sure I saw him in a car lot yesterday, which is really strange because the last time I saw him was in the supermarket.

No honest really, he was right there in front of me, next to the steaks singing "Love me Tender".

He said to me (his lip was only slightly curled) "Boy, you need to get yourself a shiny, new lcd tv to go with that blue suede sofa of yours.

But Elvis said I, In the Ghetto nobody has a lcd tv .

Dude I'm All Shook Up said Elvis. I think I'll have me another cheeseburger.

Then I'm gonna go round and see Michael Jackson and we're gonna watch that waaaay cool surfing scene in Apocalypse Now on the lcdtv in the back of my Hummer.

And then he just walked out of the supermarket singing. . .

"You give me love and consolation,
You give me strength to carry on "

Strange day or what? :-)
 
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