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Tuesday, February 01, 2005


The Best Marketer At NADA?

Year after year, one company seems to consistently get great buzz...


How do they do it? They do a great job entertaining their customers and creating interest in their company. They usually throw the most attended, "interesting" party every year. They also do a nice job promoting the party and connecting it to their business goals. Combine that with an easy to use, useful product that helps dealers save money (call monitoring and measurement) and you quickly understand why they have an aggressive growth curve.

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