Sunday, January 08, 2006
Detroit Auto Show Day 1 - Hyundai
Why Hyundai, you ask? Hyundai (and Kia, for that matter) remind me of where the Japanese were in the 80s. Every time we turn around, the Koreans launch a new vehicle. As I was chatting with John McElroy, of Autoline Detroit and American Driver fame, he reminded me that they recently invested in a
Ok…but who really wants a Hyundai you ask? 500,000 sales tell us lots of Americans like Hyundais. And 56% owner loyalty (according to US President Bob Cosmai) suggests they are pretty happy with the product and its dealers. Take a look at Marketpoint internet demand and you’ll notice that Hyundai is rapidly becoming a household name in car shopping.