Markethaus Musings

Mercedes announced Bluetec, an advancement in diesel technology along with the new GL class SUV. Per the press release:

“As a powerful, economical and clean drive system, BLUETEC can significantly help American drivers continue to enjoy large, powerful cars for many years to come – whether you are looking at large sedans, vans, light trucks or SUVs”, Dr. Zetsche explained. “BLUETEC diesel vehicles have the potential to meet the world’s most stringent exhaust emissions standards, including those of all 50 US States.”

As a result of rising fuel prices, more and more car buyers in America are considering the option of a modern diesel vehicle. Proof of this is the success of the current E 320 CDI since its market launch in April 2004. At the same time, Mercedes-Benz in the USA has seen growing demand for a wider range of the brand’s diesel offerings. Mercedes answers this demand by launching the M-Class and R-Class variants with a 320 CDI engine in the fourth quarter of 2006. Other models are set to follow. The DaimlerChrysler plant in Tuscaloosa, Alabama has just what it takes to respond quickly to the new market situation in the USA. The Mercedes plant produces the M-Class, R-Class and GL-Class for all markets around the world – including the economical and clean diesel versions.

I’ve always been a big fan of diesels (my mother drove both a 240D and 300D so, “it’s personal”). Older Diesels produced significant emissions and poor performance. Not anymore.

The new GL class finally enables Mercedes to compete effectively with BMW, Lexus, Infiniti and Cadillac in the large/luxury SUV wars.

Totally out of the reach for most duo-peds is the mouthwatering S65 AMG. I almost don’t want to quote horsepower and price…because, as they say, “if you have to ask…you can’t afford it.”

Steering wheel shifter paddles, 6 liter V12 biturbo, active body control, 612 hp (yes, that is six hundred and twelve) – I had to look twice as well – all good stuff. No, I didn’t ask, “how much.”