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Wednesday, January 04, 2006

 

Toyota Leads Online Shopping

We recently began publishing predictive statistics showing which new makes and models generate the most price quote requests. And although both Chevrolet and Ford actually outsell Toyota, consumers are most likely to search for a Toyota and submit a pricing inquiry. Ford's share of price quotes has dropped significantly since the summer. Those of you following sales closely, know that Ford Division was in danger of losing its sales lead to Chevrolet for the first time in over a decade...

Internet purchase inquiries are a predictor of future sales. Consumers typically submit a pricing request with a dealer 30-60 days prior to purchasing. Incentives, financing, trade-in allowance "salesmanship" and the "deal" all influence the final purchase, but the pricing request is a strong predictor of market share trends. Shown below are the data from Dec. 1-10...an incomplete month, but a harbinger of things to come...

Toyota / Share 12.00%
Chevrolet / Share 11.60%
Honda / Share 7.20%
Nissan / Share 7.10%
Dodge / Share 7.00%
Ford / Share 6.90%
Jeep / Share 3.40%
Chrysler / Share 3.30%
GMC / Share 3.30%
Kia / Share 3.00%
Lexus / Share 2.60%
Mitsubishi / Share 2.60%
Pontiac / Share 2.60%
Hyundai / Share 2.50%
BMW / Share 2.30%
Cadillac / Share 2.30%
Acura / Share 2.00%
Volkswagen / Share 1.90%
Mercedes / Share 1.70%
Mazda / Share 1.60%
Subaru / Share 1.30%
Audi / Share 1.20%
Infiniti / Share 1.20%
Saturn / Share 1.20%
Buick / Share 1.10%
Hummer / Share 1.10%
Scion / Share 1.10%
Lincoln / Share 1.00%
Mercury / Share 0.60%
MINI / Share 0.60%
Land Rover / Share 0.50%
Porsche / Share 0.50%
Suzuki / Share 0.50%
Jaguar / Share 0.40%
Volvo / Share 0.40%
Saab / Share 0.30%
Isuzu / Share 0.20%


What do the data tell us?
Want to see more? Take a look at Marketpoint

Let us know what you think! (Note that Marketpoint only works with Internet Explorer...for now)

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